Nordisk Film outgrew its original data warehouse, which was built in 2007 mainly around a single ERP source (Navision) and Microsoft SQL. As the company expanded into new areas – including high-volume, transaction-heavy B2C businesses like cinemas and gift cards – the old setup could no longer keep up.

Key challenges included:

• More diverse data sources: New systems and technologies beyond Microsoft SQL needed to be integrated on one platform.
• High transaction volumes: Cinema tickets and gift cards created time-sensitive data that the old warehouse was never designed to handle.
• Slow reporting cycles: The previous solution relied on a weekly visit from an external programmer to hand-code reports, which limited agility.
• Need for data-driven decisions: To keep pace with a digitised media industry and fast-changing consumer behavior, Nordisk Film needed better, faster insight across its different businesses.

By implementing TimeXtender, Nordisk Film aimed to bring all economic (hardcore accounting) and commercial data together on one platform, gain control over data sources, and support quicker, more informed decision-making across the organization.

TimeXtender has significantly reshaped how Nordisk Film produces and maintains reports, both in terms of speed and cost.

Some concrete improvements include:

• Massive time savings: Report solutions that previously took about one month to build can now be implemented in around four hours.
• Faster first insights: In some cases, Nordisk Film can have an initial report up and running in as little as 15 minutes, then iterate and optimize from there.
• Reduced external dependency: The old warehouse depended on a weekly visit from an external programmer to hand-code specific report requests. With TimeXtender, internal staff now handle about 95% of the work of extracting data and publishing it to tools like SAS Visual Analytics or OLAP cubes.
• Lower consulting overhead: Egmont IT’s role has been scaled back to hosting the warehouse databases, and Nordisk Film now either manages changes themselves or goes directly to TimeXtender when needed.

Overall, TimeXtender has helped Nordisk Film cut the time-to-produce for reports, reduce reliance on external consultants, and make it more cost-effective to respond quickly to new reporting needs.

TimeXtender is helping Nordisk Film move from fragmented, slow reporting to a more connected, data-driven way of working across its diverse businesses.

Key business benefits include:

• Unified financial and commercial view: Nordisk Film can now merge economic (accounting) data with commercial data in one system, giving a more complete picture of performance.
• Better handling of high-volume transactions: With large volumes of ticket and gift card sales, TimeXtender makes it possible to reconcile different data formats and manage discrepancies that would otherwise be very difficult to handle.
• More timely performance insight: Previously, the CFO largely relied on a monthly report sent to the Egmont Group to understand how the business was doing. Now, by adding more data sources, Nordisk Film can follow metrics like gift card sales on at least a daily basis, providing early warnings when departments are not meeting – or are exceeding – their sales.
• Improved data accessibility for business users: With more complete and accessible data in the warehouse, teams using tools like Excel and SAS Visual Analytics can access information more often and make better-informed decisions.
• Greater agility for future use cases: While TimeXtender is not yet fully used for logistics or operational data in film and TV production, Nordisk Film sees potential in areas like bookings and freelance consultancy hours, where the platform’s strengths can further support operations.

In practice, TimeXtender is helping Nordisk Film reimagine how data supports everyday decisions, from financial oversight to commercial performance tracking across cinemas, distribution, gaming, and live events.